GOOD2GO, INC.

September 2023 - Current

I lead Good2Go’s marketing communication strategy to bring its automated mobile access and virtual queuing solutions for customer-facing restrooms, fitting rooms, and locked merchandise.

Increased website traffic from 27 to 700 avg. monthly users and grew social media following by 147% in first six months via website UX and UI optimization and content strategy implementation driven by buyer personas and targeted keywords.
Secured two earned media features as Best Mobile Solution for the 2023 Automation & Self-Service Awards and finalist for Startup of the Year at the 2023 RTIH Innovation Awards
Registered 175 attendees for company’s first webinar through organic and paid promotion on LinkedIn.
Hosted a focus group of 25 people with the product team to pressure test current product offering and used surveys and interview to make data-driven updates for new software release.
Launched website blog and wrote six blog posts that have cumulated 915 views in first six months and brought in 55+ marketing qualified leads to sales.

Wrote this case study to promote impact that Good2Go made after one year in two grocery stores.

Wrote this toolkit to support qualified leads to get buy-in and fast-track a Good2Go installation.

Wrote this article to help potential leads overcome status quo usage of ineffective key and punch codes.